Cosmetologists love a cover letter that has something to say about the subject of their professional life.
But in this age of self-promotion, the cover letter is becoming a thing of the past.
Cosmetologist Paul J. W. Sadowsky, MD, of the New York City Cosmetological Society, said his members have become so concerned about the cover letters that they’ve begun writing their own to avoid being accused of being too sensitive.
“The cover letter in general is a very sensitive thing,” said Dr. Sadowksy, who is the director of the Cosmetolgical Center at New York University and a member of the International Society of Cosmetic Dermatology.
“It’s written by the person.
If they feel it’s too sensitive, then they’re going to write their own.”
“The thing that people tend to get confused about is whether it’s a cover Letter or a letter that you send,” Dr. Wanssky added.
“But there’s no doubt that you write a letter to yourself.
And that’s where you get your first inkling of the level of sensitivity of the letter.”
That sensitivity is particularly high for those who have been practicing for years.
In the years since he founded the Cosmetic Cosmetologies Association, Dr. Jansssoy has seen a marked decline in his number of cosmetologists, from about 2,000 to just under 1,000 now.
But he thinks that is largely due to the fact that the industry is shifting away from its traditional focus on makeup and has moved to cover letters.
“If you look at the top-five cosmetological schools, they’re all more focused on the products, rather than the services,” he said.
“We’re not the only ones who are trying to make the industry more sensitive.”
For some cosmetologies, this is no small feat.
Dr. T. Michael Miller, MD of the University of Miami, said he has had a number of colleagues who have written cover letters, and one colleague said she’s received one.
“I think the biggest thing people miss about it is that it’s written not just by the cosmetologist but by someone from the dermatology community who has an understanding of the skin type,” Dr, Miller said.
He added that it can be hard to convey the depth of a dermatologist’s expertise without being a little too detailed.
“A lot of times it’s the type of information that is only really available from a dermatology office,” he added.
For those cosmetologs who still practice, Dr Wanssdky said that the best advice he has received from them has been to write a cover article that will be easy for them to understand.
“People are looking for information in their cover letters,” he explained.
“They don’t want to be too specific.
They want to make sure that they’re getting everything they need.”
For others, the problem with the cover is that they are being too direct.
“There’s this idea that it is a matter of the cover being too subtle,” Dr Sadowkesy said.
While some cosmologists do write a simple letter that gives a bit more insight into their expertise, Dr Sadowski said it’s not always the case.
“You need to write something that is really clear and that the reader can understand,” he told Fortune.
“And then you also need to put some emphasis on the cosmologist’s specific skills.”
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